THE WELCH COMPANY

440 Davis Court #1602

San Francisco, CA 94111-2496

415 781 5700






September 8, 1998                                                                    03 00050 61 98090801



Ms. Lin Simpson
CRM Films
2215 Faraday Avenue
Carlsbad, CA  92008

Subject:  Communication Metrics

Ref:   a. Lin's letter to Rod Sep 8, 1998
          b. Rod's letter on Comm Metrics Sep 4, 1998

Dear Lin,


Thanks for submitting information on Communication Metrics to Kirby.  He

requested
on December 8
ideas for a new film on management
communication.  It took a while to get the
New World Oder...
book in the form
needed to convey the concept of "intelligence," and a little longer to create
the Internet features that make better communication a practical reality.




Of course communication is important in everything, including films.




Were you able to see the advantage of "intelligence" using

clear, concise,
complete communication?




Thanks very much for your assistance.




Sincerely,


THE WELCH COMPANY






Rod Welch