THE WELCH COMPANY

440 Davis Court #1602

San Francisco, CA 94111-2496

415 781 5700






September 4, 1998                                                                    03 00050 61 98090402



Mr. Michael Rosenthal
Assistant Vice Provost
Stanford University
Capital Planning and Management
655 Serra Street, 2nd Floor
Stanford, CA  94305 6114

Subject:  Communication Metrics
                 Delivers Intelligence via Internet


Dear Michael,


Communication Metrics is now implemented on the Internet using our
 web site.  Recall that the U.S.
Army Corps of Engineers reported Communication Metrics is an

"intelligence" role.
We can therefore provide an effective "paperless office" by delivering
intelligence via Internet.  This saves time and money. Compare, for example,
the utility of this letter with my letter on

November 6, 1997.










Some experts call this a

"virtual office"
a "data repository," and so on, but
the basic idea is to improve

understanding
and

follow up
while reducing the cost of handling, storing and retrieving documents and
email.  Better "understanding" is a big part of

communication.
IBM, Microsoft, Booze Allen, Arthur Young,
indeed nobody else has accomplished this objective.










This is a simple letter, but gives you command anytime, anywhere
of a significant advance in the world's most powerful public
utility, the alphabet.  The alphabet links symbols to create information, but
managers are

swamped
by
too much information.  That is why mistakes occur and
projects fail. Communication
Metrics links cause and effect to create

intelligence that is vital to successful management.










Adding "metrics" to communication avoids the huge cost miscommunication that
occurs daily.  This

improves earnings.  It also provides an automated history of cause and
effect that avoids disputes, and solves claims without litigation.




Sincerely,


THE WELCH COMPANY






Rod Welch