THE WELCH COMPANY
440 Davis Court #1602
San Francisco, Ca 94111
415 781 5700


February 4, 1993

03 00050 93020401



Mr. Jim Wendling
Managing Partner
The Wendling Group
8952 Barrhill Way
Fair Oaks, CA 95628

Subject:   SDS & POIMS Brochures, Marketing Ideas

References:

  1. Wendling letter Jan 26, 1993
  2. Welch letter Feb 3, 1993
  3. Telecon Jim/Rod Feb 4, 1993, memo attached
  4. Memo Review Covey Management Ideas, Feb 4, 1993

Dear Jim,

Thanks for your call this morning.

The SDS posters you requested are enclosed.

Your offer to mention SDS to clients is greatly appreciated and will give them a chance to do a better job.

Review on December 5, 1992 of Covey's book, 7 Habits of Highly Successful People, offers ideas to strengthen traditional executive training, by using SDS tools that make it faster and easier to implement good practices consistently. You mentioned in our call today that consistent use of good practices is important.

Take a look, also, at George Gilder's "Microcosm", Simon & Schuster, 1989. Analysis of Jeremy Campbell's book, The Improbable Machine, on March 3, 1990, shows SDS design is well grounded in cognitive science, as well as in management science. If you have not read this material, you may it helpful. Talk to you soon.

Sincerely,

THE WELCH COMPANY



Rod Welch