| October 13, 2001 | 03 00050 61 01101301 |
Mr. Matt Conover
mattc@silcon.com
Conover Consulting
| Subject: | SDS Business Development |
Dear Matt,
Thanks again for recent interest in SDS, and for taking the initiative to asses the SDS value proposition reported by USACE showing ROI 10:1. Thanks too for referrals you reported on October 11. I look forward to hearing more on your initiative with Pat Duggan on VC funding and marketing, when he returns on October 18, 2001, and with the consulting firm you contacted with a favorable recommendation for SDS.
SDS and how it relates to Com Metrics is explained in the record on October 11, 2001, when you asked about this matter. Please let me know if you need more. Sometimes talking about things can help clarify new ideas, along with reading and interacting with the record on the Internet, as you have been doing the past few days. Call any time to get help. Note the preliminary business plan may support referrals with a 30 second elevator pitch requested in your letter on October 10, 2001.
In connection with concern raised in your letter on October 11, 2001 about whether misstatements in the SDS record require extra training, please note that no training is needed when Com Metrics is deployed. Everyone uses existing tools and skills, but a powerful new ally of intelligence begins saving time and money. By copy, I am asking Bill DeHart to comment on experience at PG&E with this issue. Bill was project manager on the CDWR job that you reviewed favorably for a case study showing self-evident benefits of SDS. My recollection is that misstatements were ironed out without noticeable time or controversy using feedback to refine and clarify the record. Bill may have helpful input on how this was handled, and how a verbatim transcript might contribute. I think your idea deserves consideration for pilot testing to discover an appropriate deployment scenario.
The marketing game plan in your letter on October 10 requires expertise, and a lot of time. This takes money. Ongoing assignments building a record of saving time and money on the job every day are the best form of endorsement to attract marketing and development staff, and to draw the attention of venture capital people, while at the same time generating a revenue stream.
The time and the quality of your work on SDS the past few days is very much appreciated. If time permits action items on October 10, 2001 may be helpful. There are, also, a few actions raised by your correspondence the next day on October 11.
THE WELCH COMPANY
Rod Welch
rowelch@attglobal.net