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1...(1) expand people using SDS, so we grow the presence on the
2...(2) take assignments on contingent basis that increase the
3...(3) expand people talking about Com Metrics, grow allies for
0201 - Conover Consulting 503 NNN XXXX
020101 - Mr. Matt Conover
020102 - email@example.com
Marketing SDS Planning
Marketing Energized Systematic Planning Imminant Deadlines
Marketing Advertising Mailing Campaign by Email Marketing SDS
Conover, Matt Submits Ideas
1106 - ..
1107 - Summary/Objective
110801 - Follow up ref SDS 37 0000, ref SDS 20 0000,
110803 - Matt did a lot of work today proposing ideas for marketing SDS. We
110804 - need a staff to follow up on this wide range of initiatives. Matt
110805 - offers ideas for attracting people recently unemployed due to downturn
110806 - in economy who might be willing to contribute for awhile without
110807 - direct payment, and some can be offered partnerships.
110809 - [On 011012 Matt submits name of someone who might contribute to
110810 - SDS product development. ref SDS 39 0001
110812 - Submitted ref DIT 1 0001 to Matt linked to this record, and expressing
110813 - appreciation for Matt's strong effort in his letters today.
110814 - ref SDS 0 Q79J
110815 - ..
110816 - Submitted copy of Matt's second letter to Morris, because he has
110817 - made similar points about role of emotion in making a sale.
110818 - ref SDS 0 3X4F Received letter from Morris concurring with Matt's
110819 - analysis. ref SDS 0 NW4F
110821 - [On 011011 Matt notifies of having made referrals on SDS to
110822 - marketing people and for funding the SDS project. ref SDS 38 0001
1111 - Progress
111201 - ..
111202 - Common Danger Motivates Pooling Resources
111203 - Systematic Marketing Stays Energized with Imminant Deadlines
111205 - Follow up ref SDS 37 PK5I.
111207 - Received ref DRT 1 0001 dated 011009 from Matt, responding to the
111208 - record on 011008 that analyses Matt's ideas on marketing SDS,
111209 - ref SDS 37 PK5I,
111211 - Matt contributes initial planning without expecting payment to solve
111212 - larger common problems of national security.....
111214 - The NYFD disaster and popular response reminded me that we're all
111215 - in this together and should be available to support each other
111216 - whether we get paid for it or not. ref DRT 1 02AX
111217 - ..
111218 - Not sure Matt has this in mind, but SDS presents
111219 - significant opportunity to strengthen "intelligence" for
111220 - national security, as disucssed with DCMA on 011005.
111221 - ref SDS 35 0001
111223 - On 001011 this was discussed with SRI, ref SDS 14 WZD8, and
111224 - more recently on 010924. ref SDS 31 OC5J
111226 - [...below, in a second letter, Matt cites marketing
111227 - opportunity for SDS from increased demand for better
111228 - management. ref SDS 0 U56L
111231 - ..
111232 - Mailing Campaign, Trade Fair Representation, Speaking Engagements
111234 - Matt says....
111236 - Reference to lottery and random encounters sounds as if you are
111237 - discouraged in your marketing. A systematic approach is all you
111238 - need to plan a campaign that will stay energized, from having
111239 - imminent deadlines. A e-mailout, trade fair booth and private
111240 - group speaking engagements for demos are just what the doctor
111241 - ordered to kick-start your entusiasm engine! ref DRT 1 D56O
111243 - The record on 011008 was submitted to Matt via email, and it
111244 - discusses "lottery" to illustrate randomness of connecting
111245 - with an effective marketing opportunity. ref SDS 37 PK5I
111246 - ..
111247 - Mailout campaign can be done by email to broadcast lists. If
111248 - you distilled out of all that massive body of work you have
111249 - created those paragraphs which are most potent, and pared it down
111250 - to a digestible message, you'd probably get more engagement from
111251 - corporate clients who could afford it. ref DRT 1 U57L
111253 - CompUSA has some software to do some or all of those functions.
111254 - ref DRT 1 009K
111256 - Software for spreadsheet modeling of a busines plan is
111257 - discussed below. ref SDS 0 014M
111259 - For mass mailing lists or even culled lists, you can go online to
111260 - find specific services or sign up for newsletters. I get
111261 - unsolicited offers of mailing lists like 2 million email addresses
111262 - for $149. There are also CD software packages with millions of
111263 - names and businesses by region that you can scan through to select
111264 - those most likely to appreciate your product's benefits.
111265 - ref DRT 1 1Z3O
111267 - ..
111268 - Data Base Customer Profiles Enable Mass Mailings
111269 - Mass Mailing Needs Data Base of Customer Profiles
111272 - Matt explains in a second follow up letter addressed to both John
111273 - Deneen and Welch.....
111275 - Sometime you ought to systematize all those contacts you have
111276 - developed over the last several years. Maybe a broadcast mail
111277 - database with nested categories, cross-referenced by interest,
111278 - skills, potential role as funder, buyer, partner, sub-contractor,
111279 - etc. ref DRT 2 0001
111281 - (I've been encouraged strongly many times by my dad, a former
111282 - sales executive with 245 offices nationwide, to not just keep
111283 - business cards, but write down on the back everything down to his
111284 - kids' and dogs' names, and to create a database record for each.
111285 - You both have done so much networking that you surely must have
111286 - great stored value ready to explode into a conflagration of
111287 - firestorm in economic activity. ref DRT 2 A55N
Deliverables Pricing Enable Credit Card Sales for Internet Marketing
Customer Feedback Shows Attractiveness of SDS Record on Web
140401 - ..
140402 - SDS Work Product on Internet Self-evident Benefits, Free Advertising
140403 - Customers Need Deliverables, Pricing for Payment by Credit Card
140406 - Matt Continues....
140408 - Visualizing and writing down a table with prices and deliverables
140409 - would help create a transactional environment encouraging
140410 - expectation of imminent purchase payment by credit card.
140411 - ref DRT 1 L68G
140413 - Deliverables of Com Metrics are set out in the USACE report
140414 - issued on 970328. ref DRP 3 4929 see specifically at
140415 - ref DRP 3 7402
140416 - ..
140417 - Typical Day Scenario, ref OF 3 0001, shows SDS use cases
140418 - that are a "utopia" compared to other methods that cause
140419 - information overload, reported on 010425. ref SDS 22 EP7F
140420 - ..
140421 - SDS work product on the Internet is a sales asset that
140422 - shows a fairly self-evident value stream to many customers, as
140423 - seen from requests by people who have encountered SDS records
140424 - while looking for particular subjects, and call or write for
140425 - information. Strategy for using this asset is layed out in
140426 - business planning on 000802. ref SDS 12 2501
140428 - Dave Vannier at Intel made this point on 990907. ref SDS 6
140429 - 0149 Dave's letter on 990422 asking "Where to take it from
140430 - here" seems to apply recognition of an impressive sales
140431 - visual. ref SDS 5 4590
140433 - ..
140434 - Examples over the past year....
140436 - SDS for new startups........... 001212, ref SDS 16 0001
140437 - Engineering management......... 001217, ref SDS 17 0001
140438 - POIMS inquiry.................. 010428, ref SDS 23 0001
140439 - DCMA Dep of Defense............ 010608, ref SDS 25 RS4J
140440 - Pugent Sound Energy............ 010822, ref SDS 27 0001
140442 - [On 011011 Matt reported that SDS records on the Internet
140443 - show awsome usefulness. ref SDS 38 EX5N
Cost Savings Marketing Credit Card Sales for Internet Marketing Campa
Bright Stars Desciples
Alliances on Development
Ambassadors for Change
SDS Record on Web Attracts Customers Enhances Daily Work
Cost Savings Avoid Mistakes Rework Complexity Enterprise Management
Utopia Competence Handle Complexity Cost Savings Avoid Mistakes Rewor
Killer Application Comm Collaboration Enterprise Knowledge Management
ROI, Return on Investment
Cost Effective SDS Saves Time
Budget Overkill No Time No Budget Front-end Investment to Save Time C
Budget Management Improvement Experiment Better Methods Cost of Busin
351401 - ..
351402 - Value Proposition Quantifies Cost Effectiveness
351403 - ROI 10:1 Savings Using SDS for Com Metrics Reported by USACE
351404 - Cost Savings Using SDS for Com Metrics Reported by USACE ROI 10:1
351407 - Matt asks about cost effectiveness.....
351409 - Seems like the key to establishing your "value proposition" would
351410 - be to quantify cost-effectiveness of the software. ref DRT 1 2C8N
351412 - A lot of the qualitative claims can get mushy, and business people
351413 - like to see that there is a likely cost-savings or revenue
351414 - generation as the result of the expenditure of funds. Case studies
351415 - are the best way, and that does depend on finding someone willing
351416 - to try the beta product, but maybe you could loan it for testing
351417 - and demo. ref DRT 1 GC9H
351419 - [....below, Matt explains hard data about product value is
351420 - not primary basis of making a sale. ref SDS 0 EQ4O
351421 - ..
351422 - The letter to Matt explains USACE reported SDS enables
351423 - Com Metrics that adds intelligence to daily management for
351424 - saving time and money. ref DRP 4 0001
351426 - See also "self-evident" value stream discussed above.
351427 - ref SDS 0 RG6M
351429 - [On 011011 another letter from Matt dated earlier on
351430 - 011009, submits name of venture capital entreprenur, who
351431 - has expertise in marketing, which Matt feels can help
351432 - distill the value proposition from SDS ROI of 10:1.
351433 - ref SDS 38 FW6H
351435 - [On 0111011 letter from Matt reports forwarding a referral
351436 - on SDS for marketing and funding support based on ROI 10:1.
351437 - ref SDS 38 VY6O
351440 - ..
351441 - No Budget for Intelligence Saving Time and Money is Overkill
351442 - Not Enough Time to Save Time, Can't Afford to Save Money
351443 - War, Recession Increase Demand for Intelligence, Cost Savings
351445 - Letter to Matt explains that in times of war, recession, where
351446 - productivity, earnings and stock prices are falling, an ROI of
351447 - 10:1 makes adding intelligence to management attractive? Many
351448 - people people say, however, they cannot afford to save time
351449 - and money. They say there is no budget for intelligence, that
351450 - it is overkill, despite people being killed for lack of
351451 - intelligence. ref DIT 1 UT7L
351453 - ..
351454 - Ignorance Breeds Fear Denial Intelligence Saves Time Money
351455 - Experience Overcomes Ignorance Eases Fear of Intelligence
351456 - Killer Application Requires Recognition ROI 10:1
351458 - So, there is a dilemma to deal with, grounded in the fact that
351459 - despite reports, people with no direct experience have no real
351460 - belief that intelligence saves money. When people discover
351461 - savings of 10:1, the market will explode into a proverbial
351462 - "killer application" scenario. It is this "discovery" phase
351463 - we need to work through. That is where marketing needs focus.
351464 - ref DIT 1 UP8S
351466 - Executive Summary of draft business plan explains 30-second
351467 - elevator explanation of SDS Killer Application. ref OF 1 EBHB
351468 - ..
351469 - Major marketing objectives.....
351471 - (1) expand people using SDS, so we grow the presence on the
351472 - Internet, demonstrate more than one person can do Com
351473 - Metrics, ref DIT 1 F44I,
351475 - (2) take assignments on contingent basis that increase the
351476 - record proving cost savings. Both of these expand
351477 - exposure of benefits that are self-evident on the
351478 - Internet, and so overwhelm ability of people to ignore
351479 - opportunity.
351480 - ..
351481 - (3) expand people talking about Com Metrics, grow allies for
351482 - creating a culture of knowledge. Matt has shown promise
351483 - of understanding value proposibion of adding intelligence
351484 - to daily information, making him another "ambassador of
351485 - change," a "bright star" like.....
351487 - Stuart Harrow at DCMA......... 010928, ref SDS 32 6H6H
351488 - Pat Lincoln at SRI............ 010924, ref SDS 31 A69F
351489 - Jiri Sykora, PSE.............. 010822, ref SDS 27 655N
351491 - In order to avoid distinguishing the initial flame of
351492 - understanding, Matt needs to be talking to others who
351493 - share his vision for deploying SDS, as explained in
351494 - POIMS. ref OF 2 6221 SDS enables a coherent theory of
351495 - management by supporting a communication process that has
351496 - eluded discovery since the 17th century, so it is to be
351497 - expected that progress will be slow and discouraging in
351498 - the begining, per Joseph Ransdell on 000716. ref SDS 9
351499 - 7838
Early Adopter Endorsements from Trade Fairs for Electronic Brochure
Pilot Test Early Adopters Discover Demand for SDS KM
390401 - ..
390402 - Marketing Plan for Internet Business Model
390405 - Matt proposes specific steps for marketing SDS on the Interet.....
390407 - ..
390408 - Electronic Brochure Presents Value Proposition
390409 - Early Adopter Endorsements from Trade Fairs
390411 - Once you have the above elements in place and set up a website
390412 - with a URL, you'd have an electronic brochure everyone could read.
390413 - Advertising the existence of the website will cost some dollars,
390414 - but your demos to target industry groups and trade fairs should
390415 - generate some early adopters who can then endorse it. ref DRT 1
390416 - 005M
390418 - [On 011011 reviewed another letter from Matt dated 011009 that
390419 - proposes a VC with expertise in marketing who can distill SDS
390420 - value propostition for a brochure. ref SDS 38 FW6H
390423 - ..
390424 - Printed Brochure Supplements Online Marketing
390425 - Endorsements Overcome Fears about Reliability Value Proposition
390427 - For followup after prospective customers view the electronic
390428 - brochure, a color glossy paper brochure might become a necessity.
390429 - But at least with BPP you might be able to raise the funds first
390430 - to pay for it. ref DRT 1 01DT
390431 - ..
390432 - The brochure could include your essential value proposition
390433 - with cost effectiveness quantification, as well as the
390434 - endorsements from all those people who have made positive
390435 - comments, like PG&E, Corps of Engineers, Justice Mosk, Intel, IBM
390436 - and others. Documentation of a capability to install and repair
390437 - the service for warranty work would help as well, for those who
390438 - fear getting stuck with product from a solo who might eventually
390439 - go out of business. In fact, maybe getting someone in as a partner
390440 - who knows how to install and repair the software would add a lot
390441 - to reassuring prospective purchasers. Warranty assurances and a
390442 - service contract would help too. ref DRT 1 IE4L
390445 - ..
390446 - Selling Point SDS Only Support for Intelligence Improves Earnings
390447 - SDS Does Not Have a Pedigree from Intel
390448 - Intel Has Not Endorsed SDS; Endorsements Useful
390450 - The pedigree that your software has from Intel developers is your
390451 - main selling point, but intellectual property rights need to be
390452 - explicitly declared. If the VCs and angels get too picky, but the
390453 - Intel people and their friends are still true believers, then they
390454 - should be approached about pooling funds for market development.
390455 - ref DRT 1 00AS
390457 - Not clear about Matt's reference to "pedigree from Intel
390458 - developers." No one at Intel except Morris has contributed
390459 - to SDS, and this was done long before he was with Intel.
390460 - ..
390461 - There are no known believers in SDS of any kind at
390462 - Intel. On 990907 Dave Vannier wrote and seemed to
390463 - acknowledge SDS on Internet demonstrates self-evident
390464 - benefits in accomplishing Welch claims. ref SDS 6 0149 Dave
390465 - has since Intel.
390467 - On 010924 Morris Jones seemed to say SDS improves management
390468 - better than other methods. ref SDS 30 NK4J The letter to
390469 - Matt today, requests comment on this, and suggests focusing
390470 - marketing on SDS uniqueness for delivering anytime, anywhere
390471 - intelligence. ref DIT 1 K39G
390473 - Morris has under consideration a request for an endorsement,
390474 - as reported on 010921. ref SDS 29 0001 On 010928 it was
390475 - requested this letter be submitted to David Tennenhouse, per
390476 - suggestion from John Deneen, ref SDS 33 0001, On 011006 there
390477 - is no indication Morris will support SDS. ref SDS 36 U69M
390478 - ..
390479 - On 010920 endorsement has been committed from Pat
390480 - Lincoln at SRI, which might be useful for funding, but likely
390481 - less useful for marketing to customers. ref SDS 28 JS6H
390482 - ..
390483 - Selling point of SDS is helping enterprises where too
390484 - many people have too many problems that cause productivity,
390485 - earnings and stock prices to fall. This could be an
390486 - incentive for endorsement, as with USACE. The key point is
390487 - there is no other KM available or even close to being
390488 - available, and nothing that can be used 24 7 to improve the
390489 - work.
30 Second Sales Pitch Sales Advertising Buzz Elevator Pitch
Industry Interest in SDS Developers and Customrs Needs Elevator 30 Se
410501 - ..
410502 - 30-Second Elevator Pitch Promotes Buzz
410503 - Word of Mouth Advertizing - Buzz Needs Elevator Pitch
410505 - ...."Buzz", the popular wisdom in "the literature" says that you
410506 - ought to get a lot of industry interest among developers and
410507 - prospective purchasers. They will tell others and create a popular
410508 - expectation of some hot product about to come out. Releasing
410509 - alpha and beta versions in which others use it and comment on it
410510 - in discussions group threads that you set up on the net can
410511 - generate further interest. ref DRT 1 VA3M
410513 - 30-second elevator pitch is needed for talking to funding people.
410514 - ref SDS 0 01IT
410515 - ..
410516 - On 010423 Eric Armstrong presented this idea.
410517 - ref SDS 8 5096
410519 - Executive Summary of draft business plan explains 30-second
410520 - elevator pitch for SDS. ref OF 1 EBHB
410522 - SDS 30-second elevator pitch is ROI 10:1 that provides a
410523 - killer app, per above. ref SDS 0 7N6G
410525 - [On 011011 SDS big, simple idea is using intelligence for
410526 - moving from IT to culture of knowledge, as set out in
410527 - Executive Summary of preliminary business plan.
410528 - ref SDS 38 PR4K
Selling Procedure Direct Customer Contact People Buy on Emo on from
Customers Initially Bet on Integrity Warmth Emotional Response to Sal
People Skills Salesmanship
Emotional Intelligence Quotient, EQ
Social Networking Functions is KM Work Product, John Maloney, 010114
Emotional Appeal Increases Demand Encourages Initial Sale, Morris
Emotional Appeal Safety National Security Credit Promotion Recognitio
Intelligence Avoid Danger National Security Safety Emotional Appleal
Hughes Women Liquor Overcome Resistance to New Ideas
521201 - ..
521202 - Emotional Intelligence Timing Impact Emotional Receptiveness
521203 - Personal Relationships Emotion Key Factors in Selling
521204 - Emotion Key Factors in Selling Based on Personal Relationships
521206 - ....for all the "knowledge" and "contacts" that we have developed
521207 - through study and networking, (both what you know and who you
521208 - know) he finds that people buy most on the basis of their personal
521209 - relationship with the person in front of them. ref DRT 2 LT6L
521211 - That is, even if you have collected the wisdom borne of experience
521212 - as to Best Practices and Financial Ratios, that's all faceless
521213 - abstract information that appeals to the intellect -- but the
521214 - brain processes info based on chemicals derived from emotion as
521215 - well -- and that emotional intelligence (2 of 7 types of
521216 - intelligence) is biased toward those who act positively on their
521217 - emotions. So the marketer's tone of voice, enthusiasm, patience,
521218 - respect, timing, all have greater effect than some faceless
521219 - webpage of tables. ref DRT 2 JK7J
521221 - "Emotional intelligence" was discussed recently on 010924.
521222 - ref SDS 34 KO3K
521223 - ..
521224 - ....traditionally recognized factors, such as on-time
521225 - delivery capability, track record of cost-effectiveness and
521226 - quality, do not even come into play until early sales are made to
521227 - initial customers -- who are betting on integrity, warmth and
521228 - vibes from sales persons. ref DRT 2 4M8M
521230 - [...above, Matt discusses need for hard data on cost
521231 - effectiveness. ref SDS 0 WD3O
521233 - [On 011011 Matt proposes meeting with VC "matchmaker" after
521234 - 01118. ref SDS 38 004L
521235 - ..
521236 - ...quantitative ratios do come into play more when the
521237 - economic environment is unstable and leaders are uncertain of the
521238 - future. Those who are realizing that there is imminent threat
521239 - might start to pay closer attention to trimming staff and
521240 - benefits, as most industries are doing now, but that can also
521241 - create much more demand for "cost savings tools," like software
521242 - that replaces staff or automates processes. ref DRT 2 KO9I
521244 - Times of danger and uncertainty about the economy enable
521245 - people to focus on SDS selling points of providing stronger
521246 - "intelligence," per above. ref SDS 0 Q79J and ref SDS 0 Z54L
521248 - [On 011012 emotional appeal of safety, security, credit,
521249 - recognition, prestige, promotion for doing a good job,
521250 - could offset worry about using DOS for generating
521251 - "intelligence" needed to avoid problems that allow
521252 - national security to suffer, and cause productivity,
521253 - earnings and stock prices to fall. ref SDS 39 HM5L
521254 - ..
521255 - Another selling point is that organizations downsize
521256 - because management cannot figure out how to use people
521257 - productively; SDS adds intelligence to management that helps
521258 - people discover opportunities and avoid problems that cause
521259 - productivity, earnings and stock prices to decline, as
521260 - reported on 001207. ref SDS 15 V54M Discovering opportunity
521261 - and avoiding problems so that productivity, earnings and
521262 - stock prices rise is a strong selling point, per above.
521263 - ref SDS 0 XT6H
521265 - ....the product itself is #3 behind #1 the personal relationship
521266 - trust, and #2 the company reputation and references. That bodes
521267 - ill for unconnected solos promoting unknown product categories,
521268 - much less products, so there is a real need to develop the
521269 - personal relationships and trust among the opinion leaders and
521270 - funders -- more than qualitative claims. Maybe the Software
521271 - Development Forum and other relationship opportunities with
521272 - financiers is disproportionately important at this stage, and
521273 - deserves a disproportionate intensity for development. ref DRT 2
521274 - FP4G
521275 - ..
521276 - These "salesmanship" and "people" skills seem to align
521277 - with ideas about Knowledge Management for developing
521278 - "fantastic social networking," reviewed on 010114.
521279 - ref SDS 18 EK3I
521281 - Howard Hughes testified before Congress on using personal
521282 - relationships to preserve the nation's security, and urged
521283 - balancing the need for effective capability to survive with
521284 - the natural desire to be entertained. ref SDS 18 9GWA
521287 - Submitted copy of Matt's letter to Morris, because he made similar
521288 - points on 951011. ref SDS 2 SV5N
521290 - Emotional appeal of SDS converts fear of accountability for
521291 - mistakes into desire for credit, recognition, prestige and
521292 - promotion for improving the work, reported on 980405. ref SDS 4
521293 - 1491
521294 - ..
521295 - Received ref DRT 3 0001 from Morris.....
521297 - All the technical is necessary to play, but in the end, most
521298 - people make decisions based on emotion. That is why a personal
521299 - touch works in sales. Sales and advertising pitches bombard
521300 - everyone. Most people have filters that are turned way up. Part
521301 - of the information overload is the media saturation we live in.
521302 - Most people are becoming skeptical about information presented by
521303 - third parties. We have had this conversation, and that's why it
521304 - sounds like me.
Education Endorsements Using Professors Teaching Using Students Learn
Endorsements from Education Community, Matt Conover
540501 - ..
540502 - SDS in Higher Education Strong Selling Endorsement
540504 - Another idea that just came to me is getting university faculty
540505 - and graduate students to work with it. That might really create
540506 - some legitimacy that could be parlayed into endorsements and
540507 - improvement ideas. John Deneen just sent me the name of a
540508 - developer in Boston, Mr. LeLiberte, who developed HyperNews
540509 - discussion groupware, who is going through some of the same
540510 - business plan generating. Perhaps he or others like him would be
540511 - intrigued with SDS and be willing to partner up with you. He had a
540512 - lot of depth of imagination in his structuring of alternative
540513 - combinations of financing. ref DRT 1 QF6H
540515 - On 951012 planning for pilot testing SDS in education setting
540516 - was discussed with University of Santa Clara. ref SDS 3 0001
540517 - ..
540518 - On 950523 planning for a class in Com Metrics at
540519 - Wharton School of Business. ref SDS 1 5548
540521 - On 000719 letter to professor at Texas Tech University
540522 - proposes education initiative. ref SDS 10 0001
540524 - On 000925 contacted Stanford University similar opportunity.
540525 - ref SDS 13 0001
Referral Sales Increase Business Through Referral Incentives
Incentive Sales Free Demos
560501 - ..
560502 - Referral Sales through Incentive Program
560503 - Incentive Program for Sales from Referrals
560505 - Also, creating links and incentive programs for referrals should
560506 - give some initiative to the referral process. ref DRT 1 FO4K
560507 - ..
560508 - Offers of free demo trials or periodic timeouts would help.
560509 - Creating those capabilities might cost something, but assumedly
560510 - there would be more money after your business planning and
560511 - marketing secure funding frm investors. ref DRT 1 01FZ
VAR Bundle SDS with Other Software Vendors to Increase Sales Distribu
570401 - ..
570402 - Bundle SDS Leverage Distribution, Corporate Software Vendors
570404 - Marketing through distribution channels to VARs (value-added
570405 - retailers) should also help. Perhaps you could arrange to "bundle"
570406 - the software with the products of other companies. Emphasis on
570407 - corporate software vendors would do the most to ensure a receptive
570408 - audience that would use it and endorse it. (Require registration
570409 - so that you find out who ended up receiving it, and set up a
570410 - followup program to see how they like it.), ref DRT 1 FO4K
Staffing Draw on Unemployed Consultants Partnering
Partnerships Offer in SDS for Staff Support to Market SDS
620501 - ..
620502 - Matt Demonstrates Strong Credentials for Marketing SDS
620503 - Staffing from Out-of-work Consultants, Partner to Minimize Cost
620505 - You ought to be able to hire some of these out-of-work
620506 - consultants, or lacking funds, bring them in as partners for
620507 - equity share in the eventual company. Finding those persons could
620508 - be done through the unRev-II group, or others to which you belong,
620509 - and personal references. Also venture capital and angel investor
620510 - groups. The Software Development Forum has lots of members, as
620511 - well as investors, and they play a match-making service enabling
620512 - you to make presentations in one-on-one private sessions with
620513 - investors. You have to be concise, focused, quick and quantitative
620514 - to keep their attention and to gain their respect, but it's
620515 - do-able. ref DRT 1 00FI
620516 - ..
620517 - Letter to Matt today says there is an opportunity
620518 - available, for anyone who wants to contribute, as Matt has
620519 - demonstrated today. ref DIT 1 669O
620522 - ..
620523 - Matt Starting Consulting Business Related to Construction
620526 - Matt reports in a second letter....
620528 - [just talked to someone about...] my own consulting firm network
620529 - development in Washington state (with him as lead for developing
620530 - case studies of best practices and ratios in the construction
620531 - industry), ref DRT 2 LT6L
620533 - [...above, ideas on personal sales and marketing. ref SDS 0
620534 - 3X4F
620536 - SDS was developed from experience in construction, reported on
620537 - 000723. ref SDS 11 0001 Command and control of the record,
620538 - explained in POIMS, ref OF 2 1113, might be useful in Matt's
620539 - consulting practice.
Intellectual Property Rights Agreement Needed for Staff People to Use
Intellectual Property SDS Com Metrics POIMS
640501 - ..
640502 - Intellectual Property Requires Protection
640504 - They'll want to know that the intellectual property rights are
640505 - available, or at least not tied up. And you'll want to get a form
640506 - for protecting against disclosure (though many might not sign such
640507 - a letter anymore). Most of the forms can be found on Findlaw,
640508 - including Tech Agreements used by companies (regularly reported
640509 - and archived therein.) Getting a lawyer experienced in tech and
640510 - willing to work cheap for stock is also possible through these
640511 - groups. ref DRT 1 00HJ
Software Business Modeling Spreadsheets Sources on Interent for Data
Business Model Revenue Stream
660501 - ..
660502 - Software for Business Model Planning
660503 - Funding Support Business Model Planning Spreadsheet
660504 - Spreadsheet Budgeting Funding Business Model Planning
660505 - Business Model Planning for Budgeting and Funding
660507 - BusinessPlanPro2002 has linked spreadsheets with line-items for
660508 - budgets already typed in. If you lack figures to enter into the
660509 - cells you can click on a button to access bplan.com and select a
660510 - model b-plan of your size firm in the software industry and
660511 - download it right into your text sections and cells. ref DRT 1
660512 - 014M
660514 - Then you adjust the numbers to be most realistic based on your own
660515 - experience and expectations of the future. The charts and
660516 - trendlines for sales forecasts and profits will all magically
660517 - change in response to your changed numbers. All downstream
660518 - references to the same variables will change too. ref DRT 1 U95I
660519 - ..
660520 - They also are linked into BizMiner.com, which will enable
660521 - you to do the same simple steps to dial in and select the type of
660522 - firm most similar to your own, to get standard industry financial
660523 - and inventory ratios. Some have time components, which tell you
660524 - functions like velocity of inventory turnover rates that should be
660525 - your targets. For a startup these ratios can be targets for
660526 - achievement in the future to guide you and your partners. Once you
660527 - set up your own performance record these can become benchmark
660528 - measures for comparing your performance to the industry. Lenders
660529 - and investors will see these relative references and your
660530 - awareness of quantitative objective setting for achieveability and
660531 - see that you are professional in your planning. ref DRT 1 016P
660532 - ..
660533 - They also provide a clickable access point to a database of
660534 - venture finance groups from whom you may choose to send your
660535 - business plan. Once you are done with that exercise it sends the
660536 - plan. ref DRT 1 01FS
660538 - In fact, they also include an online website address for posting
660539 - your business plan on a secure server with password only acccess.
660540 - Everyone that you tell about your plan and give the password to
660541 - can then access the plan and read it. (Should have non-disclosure
660542 - and non-compete agreements signed first though, as a condition of
660543 - viewing.), ref DRT 1 F57L
660544 - ..
660545 - The vendor, Palo Alto Software out of Eugene, Oregon, also
660546 - sells other packages like MarketingPlanPro. That one helps you to
660547 - walk through your planning and costing of various media for
660548 - cost-effectiveness so that one is not overwhelmed by all the
660549 - options. I think that they might also have similar databases for
660550 - regional media providers to contact for getting cost figures, and
660551 - perhaps generalized rankings on which types of media and marketing
660552 - techniques are most cost-efffective. ref DRT 1 01HT
660553 - ..
660554 - BusinessPlanPro2002 costs $99. Well worth it. The other
660555 - packages might be similarly priced, but I think they might be
660556 - congruent with BPP enabling cross-referencing of more detailed
660557 - information and maybe import-export capabilities between modules
660558 - for an integrated package. ref DRT 1 01BS
660560 - Even at several hundred dollars the opportunities to raise funding
660561 - are so much greater that it seems like a worthy investment before
660562 - paying for a color glossy brochure and handing out copies that
660563 - disappear and get trashed quickly. ref DRT 1 869L
Funding Brainstrom Networking
Venture Cap Investors
Brainstorm Networking, Matt Conover
Law Firms Possible Funders Brainstorm Networking, Matt Conover
700701 - ..
700702 - Brainstorming and Networking for Funding Needs 30 Second Pitch
700703 - Funding from Law Firms and Networking
700705 - Non-software sources of funding, such as the law firms with which
700706 - you work, might be a source of pooled private funds. Just sitting
700707 - down and brainstorming through all the networks of people you know
700708 - and interviewing them as to who they know with funds to invest in
700709 - your 30-second elevator pitch can create a "buzz." ref DRT 1 01IT
700711 - 30-secome elevator pitch is reviewed above with promotion and
700712 - sales. ref SDS 0 RA6K
Distribution. . . . See "CONTACTS"