THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700





September 1, 2000

03 00050 61 00090101



Ms. M. Elisabeth Pate-Cornell
Chair
mep@leland.stanford.edu
Stanford University
Department of Management Science and Engineering
Stanford, CA 94305-4024
USA

Subject:   KM Professional Credential

Dear Professor,

Per our telecon today, here is a link to POIMS that explains the need for professional training in Knowledge Management across the disciplines of cognitive science, technology and management science, centered on the architecture of human thought, i.e., intelligence. Your leadership is an essential first step toward building the academic environment and training to grow a cadre of new professionals for the 21st century. You will see from POIMS that Communication Metrics to perform KM, is not merely another semantic game aimed at selling failed solutions of information management, business intelligence and the rest.

In addition, you can directly discover by clicking on a few links in this letter that this capability is not theoretical, but exists as a powerful extension to alphabet technology, which has been the core engine of civilization for 2,000 years. The urgency for taking action is seen from the national initiative to reduce the high cost of medical mistakes. As an expert in risk management, you are aware that as the flow of information increases, communication becomes the biggest risk in enterprise because it causes meaning drift that makes managment a process of continual bumbling, instead of continual learning.

Presently there is no course of study that identifies this opporunity, nor provides the training to address it professionally, including the challenge of cultural resistance due to fear of accountability and aversion to responsibility that comes with advances in knowledge capability. At the most fundamental level, philosophy, and particularly semiotics, which identifies time as the foundation of knowledge through connections of daily experience, provides a rationale for adopting a correlary role for communication that the accountant plays for aligning daily finances with original objectives, called budgets. Until now, it has not been possible to achieve the same degree of rigor in the more complex relm of daily working information. Since this can now be done with SDS, it leads to a requirement to train people to perform the work. Just as we now train accountants, we need to train people in how to generate useful intellignece that tracks the connections of cause ane effect that augment human intelligence.

Sincerely,

THE WELCH COMPANY



Rod Welch
rowelch@attglobal.net