THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: January 26, 1999 04:45 PM Tuesday; Rod Welch

Focus Group meeting on software books, Consumer Market Research.

1...Summary/Objective


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CONTACTS 
0201 - Smith Research, Inc.                 847 948 0440
020101 - Ms. Nancy Smith

SUBJECTS
Focus Group Research
Web Site Book Review, Smith Research

0604 -    ..
0605 - Summary/Objective
0606 -
060601 - Follow up ref SDS 3 0000, ref SDS 1 0000.
060602 -
060603 -                    Smith Research
060604 -                    111 Pine, at Front street, 17th floor.
060605 -
060606 - Completed analysis of web sites and submited to Nancy at Smith
060607 - Research via ref DIT 1 0000, with link to the record on 990125,
060608 - yesterday, ref SDS 3 8399
060609 -
060610 - Printed the SR report, ref OF 1 0000, and took to the focus group
060611 - meeting.
060612 -
060613 - It turned out, however, that the report did not print correctly.  We
060614 - only got the review of the O'Reilly web site, and part of another. The
060615 - pages on the other two sites were all blank pages.
060616 - ..
060617 - This was not really an interesting Focus Group for me since it
060618 - did not address the utility of online books for Communication Metrics
060619 - that supports analysis and planning, which was why I did the
060620 - assignment. ref SDS 1 7200 and ref SDS 3 8669
060621 -
060622 - The study assignment itself, which was done yesterday, worked well.
060623 - ref SDS 3 8399
060624 -
060625 - By the end of the Focus Group session, however, it appeared that
060626 - Microsoft was the likely sponsor of the study, and it seemed to be
060627 - directed at obtaining feedback on the appeal and utility of a new
060628 - format for the home page.
060629 - ..
060630 - There was concensus among participants that Computer Literacy is
060631 - the best online bookstore website, although they do not offer online
060632 - books, as shown in the research yesterday. ref SDS 3 2640
060633 - ..
060634 - At the conclusion of the event, I advised the moderator of
060635 - having submitted via email the study assignment, and, also, explained
060636 - the problem that occurred with the printed report.
060637 -
060638 - The moderator said she would obtain the full report from Nancy via
060639 - email.
060640 -
060641 - Received payment of $150.
060642 -
060643 -     [On 990209 called Nancy. ref SDS 4 0306]
060644 -
060645 -
060646 -
060647 -
0607 -
Distribution. . . . See "CONTACTS"