THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: September 4, 1997 08:25 PM Thursday; Rod Welch

Received letter from Max Wideman on Communication Metrics.

1...Summary/Objective
..............Meetings, ref SDS 1 line 96.
..............History of Communications, ref SDS 1 line 130.


..............
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CONTACTS 
0201 - Wideman, R. Max                    604 736 7025
020101 - Mr. R. Max Wideman

SUBJECTS
Ambassadors for Change, PMI, Wideman, Max
Book (uses manual language)

0704 -    ..
0705 - Summary/Objective
0706 -
070601 - Follow up ref SDS 6 0000, ref SDS 5 0000.
070602 -
070603 - Received ref DRT 1 0001 from Max responding to my letter ref DIP 1
070604 - 0001 which analyses Max's notes of a discussion with Tom Keesling on
070605 - the U.S. Army Corps of Engineers' report on Communication Metrics.
070606 - ref DRP 1 line 21, ref SDS 3 line 90.
070607 -
070608 - Max submits sends a copy of his letter and my letter to
070609 -
070610 -                      Dick Balfour
070611 -
070612 -    ...with the comment "Thought you'd be interested in the following
070613 -    exchange."
070614 -
070615 -    We shall have to see who Dick Balfour is.
070616 -
070617 -
070618 - Max indicates he is not anxious to do another book, ref DRT 1 line 24.
070619 -
070620 - He says "communication" is a good topic for a book, ref DRT 1 line 26,
070621 - characterizing it as a "bastion of ignorance" in PMI liturature, ref
070622 - DRT 1 line 26.
070623 -
070624 - I sent ref DIT 1 line 30 on the book idea, and mention following...
070625 -
070626 -     I think to tackle "communication" we need a series of books ref
070627 -     DIT 1 line 34, to build the case for the key dimensions of
070628 -     communication:
070629 -
070630 -          Management science
070631 -          Cognitive science (turning water into wine, Straw into Gold)
070632 -          Communication and community
070633 -          Religion and Technology
070634 -          Law is a Metric
070635 -          Internal and External Management (Us, Them dichotomy)
070636 -          Executive Mindset, Obstacle to Leadership
070637 -
070638 -      .., ref DIT 1 line 37.
070639 -
070640 -     Another record with ideas for book is at
070641 -
070642 -              Meetings, ref SDS 1 line 96.
070643 -              History of Communications, ref SDS 1 line 130.
070644 -
070645 -     We need a strong team to plan the scope and correlation of the
070646 -     books, and to support publication, publicity and especially
070647 -     editing.
070648 -
070649 -     We also need some finance.
070650 -
070651 -     We need some planning on deciding the audience and therefore the
070652 -     orientation of the material.
070653 - ..
070654 - Max recognizes that "Project Management" is not an effective
070655 - role in organizations, ref DRT 1 4R2D, reflecting discussions with
070656 - Morris on 950705, about the need for Project Managers to have
070657 - authority. ref SDS 2 8965  Max's view supports analysis showing that
070658 - recent articles on establishing a Project Office, need more thought.
070659 - ref SDS 3 R3KS
070660 -
070661 -
070662 -
070663 -
070664 -
070665 -
0707 -
Distribution. . . . See "CONTACTS"