THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: February 5, 1996 05:07 PM Monday; Rod Welch

Visited with Merrill re management practices at DEC.

1...Summary/Objective
2...Not Enough Time to Think
.....Communication Manager
3..."Thinking" Saves Time & Increases Income
4...Gridlocked Management of the 90s Needs More Thinking
5...SDS Unique Functionality
6...Follow Up

ACTION ITEMS.................. Click here to comment!

1...He plans to submit the NWO paper to his boss with his weekly time

CONTACTS 
0201 - Digital Equipment Corporation      415 882 3600 fax or 800...
020101 - Mr. Merrill Malvini Jr.
020102 - Sales Executive =415 882 3592 car 415 269 0733
020103 - Multivendor Customer Service Sales

SUBJECTS
DigiCon, 951010
Sales discussions
Time Not Enough to Think about
Information Highway

0906 -    ..
0907 - Summary/Objective
0908 -
090801 - Followed up work at ref SDS 12 line 50, ref SDS 11 line 54, 
090802 - line 41, and ref DIP 2 line 30 confirming understandings, per his
090803 - request.
090804 -
090805 - Considered ideas from NWO paper.  Merrill got a little more insight
090806 - about how the SDS program performs Communication Metrics.  He will
090807 - submit the paper to his boss, and he took a copy for this father.
090808 -
090809 -
090810 -
0909 -
0910 -
0911 - Discussion
0912 -
091201 -  ..
091202 - Not Enough Time to Think
091203 -
091204 - Merrill said he has not had enough time to think (by writing) about
091205 - the implications of the NWO paper on his work practice, per our
091206 - discussion last week, ref SDS 12 8850.  He came to the office this
091207 - afternoon and I showed him the SDS program.  Merrill said using SDS
091208 - would require someone to spend a lot of time using the computer.
091209 -
091210 -       [See correlation with Bill Benkavitch's comments, ref SDS 16
091211 -       line 116.]
091212 -
091213 -       [See report from PMI dinner meeting on 970910, ref SDS 17 line
091214 -       443.]
091215 -
091216 -
091217 -     Communication Manager
091218 -
091219 -     We considered the solution proposed in the New World Order paper
091220 -     at ref OF 2 line 1249, which was discussed with the Corps of
091221 -     Engineers at ref SDS 7 line 236.  If there is too much information
091222 -     to convert into knowledge, then we need someone who is skilled at
091223 -     doing this, assigned to do it, so it gets done, since that is the
091224 -     primary source of wealth.
091225 -
091226 -
091227 - "Thinking" Saves Time & Increases Income
091228 - ----------------------------------------
091229 - I explained that time spent using SDS on the computer is devoted to
091230 - communication, understanding and follow up.
091231 -
091232 - These tasks are the source of increased productivity.
091233 -
091234 - A recent study showed these elements are the primary determinates of
091235 - success, ref SDS 5 line 117. However, we don't really need a study to
091236 - recognize that humans have created civilization, beyond the mere
091237 - capacity of muscle power, by investing more time to thinking than to
091238 - doing.  Since thinking things through increases the chances of
091239 - success, spending time on the computer with SDS, is the right choice
091240 - in the New World Order.  This point will be presented by Turner
091241 - Construction at the Asilomar conference in July, ref SDS 14 line 185.
091242 -
091243 -
091244 - Gridlocked Management of the 90s Needs More Thinking
091245 -
091246 - Merrill read through the Associated Press article on the devastating
091247 - loss of productivity using existing management practice of constant
091248 - meetings, ref SDS 15 line 69.  This loss of productivity, compounded
091249 - by continuous calls, fax and email that lead to mistakes and lower
091250 - income, shows the advantage of investing time in SDS to think things
091251 - through, as explained in the NWO paper.  If we do not understand and
091252 - cannot follow up, getting more information is useless.
091253 -
091254 -
091255 - SDS Unique Functionality
091256 -
091257 - I showed Merrill a few links in the SDS records that comprise one of
091258 - the key distinctions from other computer applications, that enhance
091259 - human thinking.
091260 -
091261 - He asked how these linkages are created when a new task is made?
091262 -
091263 - This question showed growing awareness of the relationship between
091264 - time and information that creates knowledge. Merrill said he had not
091265 - previously grasped this idea about SDS.  That is why I asked for his
091266 - analysis.  Writing out our understanding is the only way to discover
091267 - and grow new knowledge.
091268 -
091269 -     What did we do, say, hear, see?  What does it mean in relation to
091270 -     what we want?  How does it compare with our experience: what we
091271 -     have done, considered, read and heard about previously?
091272 -
091273 -     This is the test that DEC, IBM, Microsoft and everyone else is
091274 -     unable to accomplish with sufficient speed and accuracy to make it
091275 -     a routine business practice (see citation to Chips & Tech on
091276 -     "Executive Work Practices," ref SDS 4 line 512).  Accordingly,
091277 -     there is no good reason for people to spend a lot of time using
091278 -     their computers, because there is nothing managers can do with
091279 -     thiem that improves management.  SDS is different.  It is
091280 -     worthwhile to spend time using SDS because it produces what people
091281 -     need more of:  knowledge and ideas.
091282 -
091283 -
091284 - Follow Up
091285 -
091286 - He plans to submit the NWO paper to his boss with his weekly time
091287 - report, and recommend DEC evaluate the potential to improve earnings
091288 - by investing intellectual capital with SDS, per our discussion last
091289 - month, ref SDS 12 line 125.  The need for this arises from the DEC
091290 - event last October, ref SDS 4 line 472.
091291 -
091292 - He took a copy of the NWO paper for his father who has a place on the
091293 - 17th floor in the Davis Building.  Since his dad is retired, he may
091294 - wish to invest time to investigate the technology.
091295 -
091296 - He has looked for Bill Walsh's book, which I need per, ref SDS 9 line
091297 - 69, but has been unable to locate it.
091298 -
091299 -
091300 -
091301 -
Distribution. . . . See "CONTACTS"