THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: July 8, 1994 11:33 AM Friday; Rod Welch

Called Bill Palmer re E&Y interest in marketing management tools.

1...Summary/Objective
2...Prostate Cancer Test Evalution Precedures


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CONTACTS 
0201 - Ernst & Young & Company            415 951 3023
020101 - Mr. William J. Palmer; National Director
020102 - Construction Industry Group

SUBJECTS
Management Professionals
Job search
Send product information, requesting give

0605 -    ..
0606 - Summary/Objective
0607 -
060701 - Follow up work at ref SDS 6 line 66.  Mention E&Y's interest in auto-
060702 - mated management from article in HBR by Tom Davenport at ref SDS 7
060703 - line 51, and my letter to him at ref DIP 4 line 30.
060704 -
060705 - Tom was out of his office last week, but may be back now.  He can be
060706 - reached at:
060707 -
060708 -                    617 742 2500
060709 -
060710 -    ...maybe Tom is involved with the assignment David Bourne has in
060711 -    mind at E&Y's Washington D.C. office.
060712 -
060713 -
0608 -
0609 -
0610 - Discussion
0611 -
061101 - Bill said he sent the information to a colleage who he feels should
061102 - evaluate SDS locally.  If they like it, they will contact the people
061103 - in DC.  I asked if I am to receive a call or should I call to
061104 - schedule the demonstration.  Bill will call his contact and let me
061105 - know about the status.
061106 -
061107 -  [Followed up on 940714.]
061108 -
061109 -
0612 -
0613 -
0614 - 1140 Bill called back
0615 -
061501 -
061502 -
061503 -
061504 -
0616 -

SUBJECTS
Prostrate Cancer Testing

0704 -
070401 -  ..
070402 - Prostate Cancer Test Evalution Precedures
070403 -
070404 - I advised Bill that I asked for the PSA test on 940628. ref SDS 9 0989
070405 -
070406 - Bill said PSA tests are intrepreted based on "trends."
070407 -
070408 - If the reading is below 4, you are "normal." If you have a 3, and a
070409 - year later get a reading of 3.5, that can indicate an emerging problem
070410 - that can be treated with radiation instead of requiring major surgery.
070411 -
070412 -    [On 940722 doctor left message that prostate test was "normal."
070413 -    ref SDS 11 2409]
070414 -
070415 -    [On 990628 follow up test. ref SDS 12 1584]
070416 -
070417 -
070418 -
070419 -
070420 -
0705 -
Distribution. . . . See "CONTACTS"