THE WELCH COMPANY
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San Francisco, CA 94111-2496
415 781 5700


S U M M A R Y


DIARY: September 7, 1993 11:08 AM Tuesday; Rod Welch

Called Judy at IBM on marketing SDS.

1...Summary/Objective


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CONTACTS 
0201 - IBM Desktop Software Mrktg         415 545 2000 fax or 800...
020101 - Ms. Cindy Wight; Marketing Specialist for N. Calif. =415 545 4015
020102 - Desktop Software Marketing
0202 - IBM Desktop Software Mrktg         415 545 2000 fax or 800...
020201 - Ms. Judy Soong; =415 545 2142
020202 - Desktop Software Marketing   =Telephone/fax

SUBJECTS
Franchising/licensing
Sales discussions

0504 -    ..
0505 - Summary/Objective
0506 -
050601 - Need Cindy's reaction to SDS demo and next step in getting SDS evalu-
050602 - ated at IBM, per ref SDS 2 line 061385.
050603 -
050604 - Cindy is still out.  Called and left message for Judy Soong, since
050605 - Cindy indicated she would discuss the demo with Judy.
050606 -
050607 -
050608 -
050609 -  ..
0507 -
0508 -
0509 - 1215 Judy called back
0510 -
051001 - She said Cindy mentioned SDS among other issues, in a recent 5 minute
051002 - discussion that was not detailed; so, Judy does not have an under-
051003 - standing about Cindy's opinion of the demonstration, or the product
051004 - itself.
051005 -
051006 - She expects Cindy will come forward with a report about how SDS might
051007 - fit into IBM's marketing opportunities.
051008 -
051009 - Judy said she has several meetings to attend today and a lot of phone
051010 - calls and documents to attend, and so is unable to give this matter
051011 - careful consideration at this time.  I asked if she is aware that SDS
051012 - improves productivity on these and the full range of work she does,
051013 - and IBM management at all levels?  Judy said that would be helpful,
051014 - and that Cindy's report will address this issue.
051015 - ..
051016 - Judy advised that Lotus is paying IBM to market Notes, and that
051017 - a major consideration in undertaking such marketing ventures is the
051018 - name recognition of the manufacturer.  She agreed that another
051019 - important marketing consideration is whether a product improves
051020 - personal and organizational productivity and income.  I advised that
051021 - for many cri- tical tasks, like remembering key facts and ideas,
051022 - obtaining relevant documents, discovering problems, scheduling follow
051023 - up, and coordin- ating among colleagues, SDS improves productivity by
051024 - a factor of 10, relative to any other means presently available.  Judy
051025 - feels that if SDS is 10 times faster than present methods, then it
051026 - would be of interest to IBM and its customers struggling to compete
051027 - successfully in today's global market.  She expects this will
051028 - addressed by Cindy's report, as well.
051029 -
051030 -
0511 -
Distribution. . . . See "CONTACTS"