THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: February 24, 1993 09:37 AM Wednesday;
Rod Welch
Called Jim Wendling re his Executive training program.
1...Summary/Objective
.....Testimonial Ideas
.....Jeff's Testimonial re Covey
..........Challenge
2...Leads - ICG BB
..............
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CONTACTS
0201 - The Wendling Group 916 965 4933
020101 - Mr. Jim Wendling; Managing Partner
SUBJECTS
SDS Marketing Sales Contacts
Seminars/speeches as sales presentation
Developing Leads
Testimonials on product
0706 - ..
0707 - Summary/Objective
0708 -
070801 - Discussed distribution of SDS brochures, the adequacy of
070802 - testimonials, and possible BB leads.
070803 -
070804 - Issued ref DIT 1 to submit draft of Jeff's testimonial, for Jim to
070805 - recommend any changes.
070806 -
070807 -
070808 - ..
0709 -
0710 -
0711 - Discussion
0712 -
071201 - Jim said he has distributed about 12 brochures.
071202 -
071203 - Jim feels SDS and POIMS would make a good seminar for executives, or
071204 - even project managers, based on reactions of people attending his
071205 - training classes.
071206 -
071207 - He is citing SDS in his Friday executive presentations, and has read
071208 - from some of the testimonials. He feels they are effective, and
071209 - offered ideas for improvement.....
071210 -
071211 - Testimonial Ideas
071212 -
071213 - Mention a specific problem someone was having that is solved by
071214 - the product.
071215 -
071216 -
071217 - Jeff's Testimonial re Covey
071218 -
071219 - I read the draft of Jeff's testimonial, ref DIP 5 0001 and
071220 - ref SDS 7 0001
071221 -
071222 - Jim suggested we cite a specific problem in the first paragraph.
071223 - He will take a stab at some edits, if I send it to him.
071224 -
071225 - Challenge
071226 -
071227 - Since Jeff has been using SDS for several years, one might
071228 - ask why he bothered to read Covey's book, if he is already
071229 - implementing its prescriptions. The answer is that SDS does
071230 - a lot of stuff that most managers do not apply, because they
071231 - don't recognize its value, i.e. they are inexperienced,
071232 - ignorant. Covey's book and management seminars, disclose the
071233 - rationale for SDS functionality.
071234 -
071235 -
071236 -
071237 -
071238 - Leads - ICG BB
071239 -
071240 - Jim said this is a supplemental bulletin board that can be accessed
071241 - for a month via Prodigy. Do
071242 -
071243 - JUMP - ICG.
071244 -
071245 - He feels the participants are mainly computer types, but some of the
071246 - dialog relates to SDS capability.
071247 -
071248 -
071249 -
071250 -
071251 -
071252 -
071253 -
071254 -
071255 -
071256 -
0713 -
0714 -
Distribution. . . . See "CONTACTS"