THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
S U M M A R Y
DIARY: September 1, 1990 01:05 PM .......;
Rod Welch
Discussion John Gilispe and Donna Regenbaum re SDS.
1...Summary
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CONTACTS
SUBJECTS
WMA Marketing
Sales Contacts
Customer analysis, perceived
value
0506 - ..
0507 - Summary
0508 -
050801 - Played doubles with Donna, John and Dick Hennig. John has recently
050802 - left is job and looking for a new assignment, I believe in marketing.
050803 - He is interviewing with Oracle.
050804 -
050805 - Dick suggested he might be interested in hearing about SDS, from the
050806 - standpoint that he has industry contacts who may be helpful, John may
050807 - some ideas on marketing SDS, or possibly he could become involved in
050808 - marketing SDS.
050809 -
050810 - John seemed to appreciate the value of SDS to the sales and project
050811 - management fields. He thinks it might be bundled with something
050812 - like Oracle, to supplement their data base product line.
050813 -
050814 - Set meeting with John next Tuesday, 1300 to play tennis and examine
050815 - SDS.
050816 -
0509 -
0510 -
0511 - Donna Regenbaum, h 981 4333; w 627 1010
0512 -
051201 - Donna is a "project manager" of some kind. She was very skeptical
051202 - about the value of making a good record of performance. I explained
051203 - the benefit to oneself in gaining heightened understanding about
051204 - issues and what needs to be done from writing down what was done.
051205 - Donna seemed to accept this proposition, but could not appreciate the
051206 - advantage of using SDS for the data base, instead of simply writing a
051207 - memo.
051208 -
051209 - She made a commented that "... if someone has worked on a project for
051210 - a year, they know what has occurred [so access to an SDS data base is
051211 - irrelevant]." She was concerned that SDS entailed a great deal of
051212 - extra time writing information that otherwise would not be entered.
051213 -
051214 - I explained that SDS provides an ideal environment to manage what
051215 - managers already write, and because of its supple, fast data entry
051216 - capability, people can write a little more in the same amount of
051217 - time. Extra writing capability enables people to gain a better
051218 - understanding of their work, and recognize things that need to be
051219 - done, that otherwise are missed by relying on mental acuity. Extra
051220 - writing also gives fast access to MORE information on solving prob-
051221 - lems and working together. With each person doing a little better
051222 - and having a little better support from colleagues, the organization
051223 - can do MUCH better through improved synergy. Donna remained
051224 - unconvinced of the value of SDS.
051225 -
051226 - Called her after tennis, and invited her to a demonstration tomorrow,
051227 - because she is hitting again tomorrow with Dick Hennig and some
051228 - others in doubles.
051229 -
051230 - Follow up with Donna.
051231 -
051232 -
051233 -
0513 -