CONTACTS 
0201 - O-0169 0101 Rusher & Loscavio          415 391 0430 fax 397 2842
020101 - Mr. J. Michael Loscavio,

SUBJECTS
WMA Marketing,
Sales Strategies
Education, institutional
courses; Evaluation
General

0508 - This telecon follows up letter to Mike re lecture to GGU, ref DIP 1.
0509 -
0510 -
0510 -    ..
0511 - Discussion
0512 -
051201 - Lunch?  Call Mike in two (2) weeks on this.
051202 -
051203 - Opinion on POIMS technology?
051204 -
05120401 - Mike feels keyboard data entry makes SDS too restrictive for most
05120402 - managers. I noted that computer data entry is much faster and
05120403 - easier to correct than any other method.  He asked about the value
05120404 - of the data base, if everyone does not contribute?  Mike suggested
05120405 - that the need to "learn" and even deal with a computer is not
05120406 - "executive;" it requires a "behavioral change."  He feels that data
05120407 - entry by dictation, would make SDS more useful.
05120408 -
0512040801 - Comment
0512040802 -
0512040803 - SDS data entry can be done NOW by dictation, or hand written and
0512040804 - entered by OTHERS using SDS.
0512040805 -
0512040806 - Behavioral change occurs from necessity or advantage.  The advan-
0512040807 - tage must be very great in order to stir the effort to learn a
0512040808 - new way.  SDS offers the advantage of combining wordprocessing
0512040809 - and data base management technology within a context of planning
0512040810 - and communicating, the two PRIMARY responsibilities of managers.
0512040811 - Recording information quickly is a great advantage, but getting
0512040812 - it back in SECONDS instead of minutes, hours or even days, is a
0512040813 - phenomenal advantage.
0512040814 -
0512040815 - Significant benefits occur for everyone when just ONE person uses
0512040816 - SDS (see for example the results at the Department of Natural
0512040817 - Resources and Conservation in Montana, ref DRP 1).  More benefit
0512040818 - occurs with more users; and, as others become aware of the in-
0512040819 - creased command and control of the record an SDS user enjoys,
0512040820 - they become users, raising the intellectual capital of the entire
0512040821 - organization (i.e. people supporting people, instead of one per-
0512040822 - son supporting everyone).
0512040823 -
0512040824 - This goes to my follow up question posed in the letter to Mike,
0512040825 - ref DIP 1:  how many people will be using computers to support
0512040826 - management tasks in 10 years, in 20 years.  How will they do it?
0512040827 -
0512040828 - Is now the time to begin preparing?  Is POIMS the answer?
0512040829 -
05120409 -
05120410 -
05120411 - Mike indicated the objective of creating a record of understandings
05120412 - is essential to good management, but the better way is via pen and
05120413 - paper, or dictation.
05120414 -
0512041401 - Comment
0512041402 -
0512041403 - SDS is compatible with traditional methods of capturing the
0512041404 - record used by executives, and offers the added benefit of record
0512041405 - segmentation and immediate information retrieval.  The chore to
0512041406 - assemble papers from a filing cabinet is too daunting to apply on
0512041407 - a regular basis.  Not until a failure occurs, often when
0512041408 - litigation arises, is an effort made to "look in the files."
0512041409 - This usually discloses great gaps in the record and costs a lot
0512041410 - of money to assemble.  SDS overcomes these difficulties.
0512041411 -
0512041412 - SDS also links traditional memos to reference data, such as
0512041413 - correspondence and prior related events, that can be accessed
0512041414 - instantly from the current record.  No other software or business
0512041415 - practice offers this level of command and control of information
0512041416 - and ideas.
0512041417 -
0512041418 -
05120415 -
05120416 -
05120417 - The class felt my remarks were more promotional than educational.  I
05120418 - appologized for this, noting my intent was to deliver new ideas.
05120419 -
0512041901 - Comment
0512041902 -
0512041903 - Most people who hear about POIMS feel the explanation is too
0512041904 - theoretical; so at least that aspect was toned down.
0512041905 -
0512041906 - I tried in the lecture to develop an intellectual foundation for
0512041907 - POIMS and avoided SDS program functions.  INCREASING "intellect-
0512041908 - ual capital," by "assembling" it in alternate ways, is not a well
0512041909 - recognized idea, even among MBA students.
0512041910 -
0512041911 - Disclosure of "record segmentation" integrated with subject
0512041912 - indexing to emulate the human faculty of "catagorization," is
0512041913 - similarly not familiar territory.  There is no other way to do
0512041914 - this at the present time.
0512041915 -
0512041916 - I am enthusiastic about these ideas, because they seem to promise
0512041917 - improved managment performance.  Possibly the level of energy was
0512041918 - not appropriate to an acedemic setting.
0512041919 -
0512041920 -
05120420 -
05120421 -
05120422 - The class indicated I presented only one way to accomplish the
05120423 - objectives of POIMS.  I asked what other ways were cited as viable,
05120424 - competing alternatives.  Mike indicated hand drafting and dictat-
05120425 - ing, discussed above.
05120426 -
0512042601 - Comment
0512042602 -
0512042603 - I would love to hear student ideas (alternatives) for increasing
0512042604 - intellectual capital, applying record segmentation, and effec-
0512042605 - tively integrating planning and reporting; or, why these are not
0512042606 - helpful to management.
0512042607 -
0512042608 - What has become of the dictum:  "knowledge is power?"
0512042609 -
0512042610 -
05120427 -
05120428 -
05120429 - The class believed that applying computers to support an organiza-
05120430 - tion is helpful, but not for personal management.  Data base
05120431 - systems now in use give managers the information they need to
05120432 - perform their work.
05120433 -
0512043301 - Comment
0512043302 -
0512043303 - Data base systems give people "data."  SDS enables people to
0512043304 - record what they think about the "data," why, and what needs to
0512043305 - be done about it.  Managers need "intellectual capital" to do
0512043306 - thier work, i.e. information and associated ideas.
0512043307 -
0512043308 - Managers need to record what they did and why they did it, and
0512043309 - what is expected to occur as a result.  They need to follow up to
0512043310 - see that expectations are realized, i.e. roll over what happened
0512043311 - into CONTROLLABLE ACTION ITEMS, linked to causation.  This means
0512043312 - integrating planning and reporting.  This is POIMS technology.
0512043313 - No other way exists to do these things CONSISTENTLY.
0512043314 -
0512043315 -
05120434 -
05120435 -
05120436 - Mike uses a computer and a day timer.  He recognizes the advantages
05120437 - of SDS over the day timer with respect to assembling chronologies,
05120438 - but wonders how often the average manager needs to do this?
05120439 -
0512043901 - Comment
0512043902 -
0512043903 - Managers assemble chronologies ALL THE TIME.  Human memory is a
0512043904 - chronology by subject, i.e a "story."  SDS enables users to
0512043905 - construct the story quickly and accurately, so it is consistent;
0512043906 - and get it back ACCURATELY.
0512043907 -
05120440 -
051205 -
051206 -
051207 - Results of examination.
051208 -
05120801 - Mike feels it is too self-serving to distribute.
05120802 -
0512080201 - Comment
0512080202 -
0512080203 - I took another look at the "exam."  It was intended as a fun way
0512080204 - to summarize the ideas of the lecture to supplement notes.  Since
0512080205 - POIMS significantly extends current management practice, it is
0512080206 - expecting too much of students that they would grasp in a single
0512080207 - session the implications of a new technology.
0512080208 -
0512080209 - Maybe the "exam" format was not a good choice.  The question
0512080210 - remains though whether the ideas advanced can be seriously
0512080211 - challenged, and if so, how?  That was the objective of the
0512080212 - lecture, as Mike indicated in his introduction (see also ref SDS
0512080213 - 1 line 041504).
0512080214 -
0512080215 -
05120803 -
05120804 -
051209 -
051210 -
051211 - Class on SDS skill?
051212 -
05121201 - Did not ask about this point.
05121202 -
051213 -
051214 -
051215 - Can he get someone to do a paper on POIMS as 21st centry management
051216 - technology.
051217 -
05121701 - Mike feels this might be a good assignment for someone interested
05121702 - in this topic.
05121703 -
051218 -
051219 -
0513 -