CONTACTS 
0201 - Seawest Company                              619 293 3340 fax 3347
020101 - Mr. Jeffery S. Ghilardi
020102 - Vice President =619 908 3420 (Mobile); 619 293 3576 (modem)
020103 - seawest@aol.com
020104 - Project Development

SUBJECTS
WMA Marketing evaluation
Jeff Ghilardi
SDS Marketing
Competitive Products
Agenda

0707 -    ..
0708 - Summary/Objective
0709 -
070901 - Follow up ref SDS 2 0000.
070902 -
070903 - Jeff feels the Overview explaining SDS is too acedemic for people who
070904 - have no experience with SDS.  He is afraid people will have a hard
070905 - time recognizing the potential to save time and money by assisting
070906 - people use good management practices consistently.
070907 -
070908 -  ..
070909 - I asked a hypothetical if he read something like the Overview on a
070910 - plane trip whether it would catch his interest.
070911 -
070912 -  ..
070913 - Jeff said that he thinks he probably would not have.  He recalls being
070914 - impressed by Lotus Agenda, since he called for product liturature,
070915 - then rejected the product after seeing that it does not do nearly the
070916 - things that SDS does.  He feels he may have ordered Agenda, if he had
070917 - not already been exposed to SDS.
070918 -
070919 -  ..
070920 - Jeff thinks SDS might be sold as part of a Management consulting
070921 - presentation.  He thinks people have to feel their management is not
070922 - doing well in order to use SDS for saving time and money.
070923 -
070924 -  ..
070925 - He agrees the feature of improved understanding and planning from
070926 - writing out the record is significant, but is not readily appreciated
070927 - by people who have not had the experience of working with SDS, because
070928 - they are unaware that tracking chronologies of events reveals
070929 - knowledge of cause and effect that enables saving time and money that
070930 - are otherwise overlooked, as he experienced working with SDS on the
070931 - Broadwater Damp project.
070932 -
070933 -  ..
070934 - Jeff feels it is hard to communiate this without experience.  He
070935 - thinks the only reason he is impressed with SDS is because he had a
070936 - chance to work with the work product on the Broadwater Dam project.
070937 - When he reads the material I prepared (e.g. Overview, SDS Theory), he
070938 - has a context to recognize that the claims of improved management are
070939 - supported by the record.
070940 -
070941 -  ..
070942 - He feels seminars and direct selling are best means to reach the
070943 - market.
070944 -
070945 -
070946 -
070947 -
0710 -
0711 -

SUBJECTS
WMA Marketing evaluation
Jeff Ghilardi

0805 -
080501 -  ..
080502 - Jeff Buying Computer to Use SDS
080503 -
080504 - Jeff said he still wants to do get a new computer so he can use SDS
080505 - at Seawest.
080506 -
080507 - Jeff indicated he wants to get a cpu that can be a server for his
080508 - group.
080509 -
080510 - Since he has not done anything about it, I think his existing agenda
080511 - and his uncertainty about what to buy will continue to push the
080512 - decsion to buy into the future.
080513 -
080514 -  ..
080515 - Jeff said Seawest has contracted with a management consulting firm to
080516 - evaluate that organization and make recommendations.  It is not clear
080517 - whether he will attempt to incorporate SDS into those efforts.
080518 -
080519 -
080520 -
080521 -
080522 -
080523 -
080524 -
080525 -
080526 -
080527 -
080528 -
0806 -
0807 -