THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700
rod@welchco.com


S U M M A R Y


DIARY: August 7, 2003 09:38 PM Thursday; Rod Welch

Proposal for reciprocal advertising using SDS records.

1...Summary/Objective
2...SDS Records Found Adequate for Advertising Copy


..............
Click here to comment!

CONTACTS 
0201 - The Arthritis & Glucosamine Informa                                                                                                                                
020101 - Mr. Tim Mertes; Director                                                                                                                                          O-00000827 0404                                                                                                                                                                                                                                                                                                                                                                                                                                 

SUBJECTS
Internet SDS Records Published Self Advertising that Grows Market fo                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Advertise Internet Sell SDS Com Metrics SDS Records Published Advert                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Advertising SDS Records High Priority for Internet Search Engines Pr                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Advertising Proposal Received Offering Reciprocal Advertising for Ar                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Mertes, Tim, Director Arthritis and Glucosamine Information Center A                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Business Plan Advertising SDS Records Advertise Themselves on the In                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Reciprocal Advertising Proposal Received for Arthritis Glucosomine C                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Glucosamine Chondroitin                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
2410 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
2410 -    ..
2411 - Summary/Objective                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
2412 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
241201 - Follow up ref SDS 8 UL74.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241202 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241203 - On 000802 developed business plan based on self-advertising using the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241204 - Internet. ref SDS 7 4800                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
241206 -  ..
241207 - Today, received ref DRT 1 0001 from Tim Mertes submitting a proposal                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
241208 - for reciprocal advertising arrangement....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
241210 -  ..
241211 - Tim says....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241212 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241213 -    1.  I am the Non-Profit Director of the Arthritis and Glucosamine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241214 -        Information Center located at....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241215 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241216 -               http://www.glucosamine-arthritis.org                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241218 -  ..
241219 - Checked the AGIC website briefly.  This location is easy to navigate                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241220 - and has useful information.  The print is large enough to see, and the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241221 - screens are readily absorbed without overlooking critical details.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241222 - There is a medical bent; no claims are made for being more than a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
241223 - resource for arthritis and Glucosamine.  There is no evident listing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241224 - of an address, nor of organization and staff.  They are trying to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
241225 - attract participants by using a sign-in system.  There is a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241226 - newsletter.  Not clear who is paying the bills, but I like the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
241227 - professional presentation.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
241229 -  ..
241230 - Glucosamine Chondroiten remedy is discussed in about 14 SDS records,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241231 - per examples...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241232 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241233 -        1.  Doctor Boulris at Kaiser                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241234 -            prescribed Glucosamine and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241235 -            Chondroiten........................ 990925, ref SDS 1 3120                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241236 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241237 -                Glucosamine and Chondroiten                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
241238 -                compare favorably with other                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241239 -                treatment options for surgery,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
241240 -                ref SDS 1 2951, and for                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241241 -                injections using Cortisone                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
241242 -                and Synvisc. ref SDS 1 3955                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241244 -             ..
241245 -        2.  Request guidance for using                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241246 -            Glucosamine........................ 990927, ref SDS 2 0001                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241248 -             ..
241249 -        3.  Doctor Boulris explains                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241250 -            over-the-counter availability                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241251 -            and dosage requirements............ 991011, ref SDS 3 3120                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241253 -             ..
241254 -        4.  Research on Internet provides                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241255 -            information on Glucosamine,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241256 -            including dosage requirements,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
241257 -            similar to AGIC, reviewed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241258 -            today.............................. 991011, ref SDS 3 0546                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241260 -             ..
241261 -        5.  Friend reports favorable                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241262 -            results using Glucosamine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241263 -            healing knee problem caused                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241264 -            by tennis.......................... 991026, ref SDS 4 3392                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241266 -             ..
241267 -        6.  Kaiser submits recommendation                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241268 -            on dosage for Glucosamine and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241269 -            Chondroiten combination............ 000121, ref SDS 5 1680                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241271 -             ..
241272 -        7.  Doctor Yamamoto at Kaiser reports good                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
241273 -            results from personal experience and from                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241274 -            patients using Glucosamine with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
241275 -            with Chondroiten................... 000124, ref SDS 6 1680                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241277 -             ..
241278 -        8.  Knee pain from hiking was completely resolved                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241279 -            when Millie brought home liquid Glucosamine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241280 -            Chondroitin from Costco; taking this once                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241281 -            per day enabled regular exercise                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241282 -            vigorous hiking 3 - 10 miles                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
241283 -            per day 5 days per week............ 040529, ref SDS 10 MN9P                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241285 -             ..
241286 -        9.  Glucosamine Chondroitin solved knee                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
241287 -            pain hikng 6 - 10 miles per day at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
241288 -            Lafayette reservoir................ 050421, ref SDS 11 5A7W                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241289 -            Internet inquiry about working with                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
241290 -            Doctor Boulris at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241291 -            Kaiser............................. 050421, ref SDS 11 EU5I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241293 -             ..
241294 -       10.  NIH study found Glucosamine Chondroiten                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241295 -            not effective for mild osteoporosis                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
241296 -            arthirtis (OA), further found treatment                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241297 -            provides significant relief for patients                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241298 -            suffering severe knee                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241299 -            pain............................... 090306, ref SDS 12 8Q8G                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241300 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241301 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241303 -  ..
241304 - SDS Records Found Adequate for Advertising Copy                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241305 - 
241306 - Tim continues...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241307 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241308 -    2.  We have been looking for partners to exchange links with.  I                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241309 -        have taken a look at your site and it seems like it would be a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241310 -        resource that people searching for Arthritis or Glucosamine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241311 -        might also be interested in visiting, as we have hundreds of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241312 -        articles on a wide variety of those and other associated                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241313 -        topics.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
241315 -           ..
241316 -          [On 030807 notified Jerry of Tom's assessment that SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241317 -          records on the Internet are a good advertising channel.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241318 -          ref SDS 9 4U8J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
241320 -  ..
241321 - Did an experiment searching the Internet for....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241322 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241323 -               Glucosamine knee dosage                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241324 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241325 -      Two SDS records were the 13th and 14th in the list.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241327 -  ..
241328 - A search for.....                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
241329 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241330 -               Glucosamine knee Kaiser                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241331 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241332 -      Two SDS records are at the top of the list of what seems like                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241333 -      several thousand hits.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241335 -  ..
241336 - Changed the record for 991011 to put Glucosamine in the description.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241337 - This will like elevate visibility by an order of magnitude.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241339 -  ..
241340 - Tim continues...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241341 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241342 -    3.  I propose that we exchange links. If you will link to the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241343 -        "Arthritis and Glucosamine Information Center" at                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241345 -         ..
241346 -        http://www.glucosamine-arthritis.org/                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241347 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241348 -            [On 030807 notified Jerry of Tom's assessment that SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241349 -            records on the Internet are a good advertising channel.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241350 -            ref SDS 9 4U8J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241352 -         ..
241353 -        (our website) and send me an email listing where the link can                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
241354 -        be found on your site, I will add a reciprocal link to your                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241355 -        site within 48 hours. If you would like to include a short                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
241356 -        byline for your site, please include that with your email.  You                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241357 -        would get free traffic to your site and we would get a database                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241358 -        of quality sites to offer our viewers.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
241360 -  ..
241361 - Pleased to list AGIC for researching Glucosamine and arthritis, based                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241362 - on review per above. ref SDS 0 QK8J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
241364 -  ..
241365 - Added a reference in the record on 991011 by incorporating into other                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241366 - Internet research. ref SDS 3 0546                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
241368 -  ..
241369 - Tim continues...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241370 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241371 -    4.  If you desire, but certainly a simple link alone will do, a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241372 -        sample byline for our site would be:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
241374 -         ..
241375 -    5.  At the Arthritis & Glucosamine Information Center you'll find                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
241376 -        top quality information on arthritis and glucosamine, the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241377 -        latest research, details on arthritis medications and                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
241378 -        treatments, and tips for effectively managing your pain.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241380 -         ..
241381 -    6.  Please let me know at your earliest convenience where your link                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
241382 -        is located so we can add you to our links page as soon as                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241383 -        possible.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
241385 -  ..
241386 - Will notify Jerry Nord about this to follow up.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241387 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241388 -            [On 030807 notified Jerry of Tom's assessment that SDS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
241389 -            records on the Internet are a good advertising channel.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
241390 -            ref SDS 9 4U8J                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241391 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241392 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241393 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241394 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241395 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241396 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241397 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241398 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241399 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241400 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241401 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241402 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
241403 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
2415 -                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Distribution. . . . See "CONTACTS"