THE WELCH COMPANY
440 Davis Court #1602
San Francisco, CA 94111-2496
415 781 5700



Date: Mon, 17 Mar 2003 16:43:25 -0800

03 00050 61 03031701




Dr. Jeff Conklin
CogNexus Institute
304 Arbutus Drive
Edgewater, MD 21037
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Subject:   Transformation to New Role for New Way of Working
New Realities of New World Order Require New Work Role
Facilitator for IBIS Meetings Step Toward Transformation

Dear Jeff,

Responding to your letter today on IBIS and dialog mapping, John Deneen and Jack Park both mentioned recently in a telephone call that the group collaborating on Eugene Kim's Blueoxen website made good progress using IBIS, and then ran aground for reasons of personality.
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Today, I took time to investigate and noticed the subject of discussion was "Connecting the dots..." which sounds in cognitive science and communication practices. Looking at some of the correspondence showed only discussion of looming war with Iraq, which is important, but off the path from the nominal goal to develop tools that help people "Connect the dots...." for better understanding and follow up. Of course practical experience can yield ideas that aid development.
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In any case I jumped ahead and found your letter today and just want to second two (2) of your points.
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Your call for a work role to make communication effective fits the model for using SDS. POIMS describes a process of adding intelligence to information. We need not quibble about a name so long as there is a role to complement the accountant, who aligns daily finances with budgets, by also aligning daily communication with objectives, requirements and commitments. Experience shows that when communications are lined up, the accountant's job is a lot easier.
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Second, your point #4 saying in part "it is misguided (and perhaps dangerous) to think that such complex issues are served by quantitative schemes, such as putting weights on arguments or voting." Last August there was further retreat from accurate communication arguing that people have voted against linking for alignment to verify information and expand span of attention. Accuracy of "informal" communication in email, meetings, etc., was dismissed as unimportant.
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I fear a massive cultural drift is turning the bedrock of civilization into mere shifting sand, as reviewed on September 27, 2002. Evidence is so deep and pervasive that people overlook, ignore and deny reality that has become part of the landscape, until tragedy explodes before our eyes with loss of the Columbia Space Shuttle and her crew, reported a few weeks ago on March 4.
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More to your point about the danger of applying conventional metrics to communication, this has been a continuing battle ground, as related on February 4, 1995.
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So, thanks again for presenting important points with clarity and purpose that foster advance to a culture of knowledge.

Sincerely,



Rod Welch