George Washington University
Stanley G. Blouin




April 13, 1995



Mr. Rod Welch
rowelch@attglobal.net
The Welch Company
440 Davis Court #1602
San Francisco, CA 94111 2496

Subject:   Com Metrics Course at GWU

Rod,

I had planned to E-mail you yesterday, and in fact started it but normal every day flaps intervened and when I went home last night I erased the start. When I came in this morning yours was on my machine. Anyway,

I am impressed with your stuff and sense that it may have a bright future. Unfortunately, I sent it to several of my very knowledgeable colleagues in the business and their unanimous agreement that it is too early for us to find a viable market. Since it costs us a great deal to develop and present an offering, we have to have a reasonable sense that we can find an audience. In this case, I believe we are just too early in the cycle. As I begin to see trade journal articles and newspaper/magazine comments on communications metrics I will keep you in mind for another possible attempt.

An aside, I plan to retire on 30 June, but someone will take over my duties as new program development. I will pass this information on to him or her.

Thanks for thinking of us. Perhaps later on we can produce a winning seminar.

Sincerely,



Chip Blouin