Col. James P. Welch
5309 Locust
Carmichael, CA 95608



July 9, 1994

Mr. Rod Welch
The Welch Company
440 Davis Court #1602
San Francisco, CA  94111 2496

Subject:  New World Order Needs Old Time Religion
Dear Rodney

I've gone over this paper of yours two or three times. I presume you sent it over for a critique of sorts, since it talks in a world of topical interest, current with some group of managerial technicians concerning a paper "Bacon" published when?, in a paper of what? My thoughts on it follow.

In a way the problem you describe is no different than the age old one of mans imagination taking root in a fertile brain with the result leading to a solved problem creating another problem.

Thus in the beginning of the mechanical age a means of transport was contrived that took the place of the old animal powered contrivance. The problem was that man couldn't talk to the machine. It wouldn't listen to "WHOA". Man invented the mechanical brake for the rear wheels. That caused problems of dependability and safety. That led to four wheel brakes. That caused more problems in vehicle controllability. That led to hydraulic brakes. These were too efficient and caused loss of control in a panic stop. This lead to the modern ABS. This all took more than a hundred years, so you guys set back and take a couple. Man rises to the challenge!

I presume you are presenting this as a learned dissertation on a management refinement, superior in its application and product to now known practices. In this respect it is a good paper because in the whole it states a problem in modern management and says that somewhere out there a resetting of the compass into a new management heading has taken place in the past ten years.

Having said that, I now have to say that this "NEW WORLD ORDER", "time for a change" declaration sounds a little too much like Barbara Boxer and her campaign jargon. One got so bored with it, the thought occured that perhaps she was talking about her under-drawers.

Then too you have a tendency to over use "buzz" words, or I might say "Professorialize" your writing to the extent it is stiff and reads like a paper one might grind out during studies for a Doctorate degree, a thesis so to speak, in tone, though not in substance. You beat the shit out of some words. Look at the word "link". It or its derivatives appear perhaps twenty times. This word and words like "rubric, paradigm, Murphys, stuff, bottom line, world order, big picture, clearly, sound good when you are on the podium and have your Laser pointer and chart board and such in front of a roomfull of fresh ears, but in a paper for the every day man they aren't very digestible or impressionable. Deep six "em!.

Take care now and keep in touch..............

Sincerely,


Uncle Jim