- Business Presentation
Sanford B. Klausner, Founder & CEO
CoreTalk Corporation
- Company Objective
To develop and support Internet infrastructure products that enable a
broad range of information models to be electronically developed and
exchanged
- Founder Background
Sanford Klausner
28 years experience commercializing innovative products in biomedical,
building automation, & computer H/S architecture fields
Current XML products based upon 12 years of extensive research in
breakthrough systems development technology
- Internet Market Evolution
Past Stage - HTML
Web page exchange
Current Stage - XML
Data structure exchange
Future Stage - ???
System behavior exchange
- Data Structure Exchange
World requirement for a simple, flexible, and open architecture that
allows all applications on all machines on all platforms to interact
Possible through aegis of logical views and conventions rather than on
native data formats
In short, make it easy to discover and interact with structured data and
applications on the web
- Lexical XML Problems
"Lexical XML" represents nested data structures as mark-up text
differentiated by (tag) sets
W3C committed defining standard specifications
- Many non-compatible commercial implementations underway
- XML limited in people's ability to specify system interactions
- XML difficult to machine process in efficient manner
- Binary XML Opportunities
"Binary XML" represents nested data structures as meta objects
differentiated by memory pointers.
Establish binary de facto standard for information exchange
Automated tool set to build exchange communities
Engine to accelerate advanced data processing
- Server: high volume B2B transactions, intelligent web searching
- Client: drive information processing into intelligent portable devices
- Silicon: "intelligent cache" implementation could result in several orders
performance increase
- Binary XML Standard
While W3C is useful, it does not go far enough
CoreTalk implementations provide .
- Technology support for creation of information communities
- Precise ontology for information expression
- Highly constrained syntactical and semantic constructs
- Universal atomic and molecular data representations
- Language-neutral graphical method of expression without coding
- Data life cycle expression as DNA components
- Integrated engine for storing & accessing persistent data
- Automatic hyperlinks between all web components
- Embedded multi-lingual documentation
- Direct silicon execution of data structure transformations
- CoreTalk Products
XML Collabrium(TM)
[Para 10 has a diagram of hardware and system support.]
- Enable collaboration between enterprise business professionals to
build a broad range of information infrastructures
- A cognitive laboratory equipped to perform information analysis,
manage data relationships, & build exchange capabilities
- A virtual auditorium where professionals meet in real time to develop
graphical data schemata that directly execute without hand coding.
XML Engine
- Unique operations: tree traverse, edit, read/write, queue, & archive
- Provides API support, data format translations, & schema transforms
- Efficient data structure manipulation in Engine, outside of
application
- Virtual architecture targets server, client, & silicon deployments
- XML Collabrium(TM)
[This is a diagram of hardware and system support that requires
explanation of how it improves existing capabilities, beyond the
listing under para 9.
- XML Engine
[This is a diagram of software tools and integration, including Plexus,
Java, XML, that requires explanation of how it improves existing
capabilities, beyond the listing under para
10.
- Competition
Many XML parsers & related free tools
A few commercial offerings - SoftQuad, UML
CoreTalk's competitive advantages
Sophisticated binary object architecture enables:
- Tremendous velocity increase in shared information modeling by
domain experts across Internet
- Elimination of DTD and schema programming requirements
- Advanced information processing across wide number of platforms & applications
- Foundation technology to migrate industry from OS-centric to
Internet Operating Environment
- Goals & Objectives
Strategic partnership goals (example set)
- Intel - Drive Engine capabilities into silicon
- HP - Leverage e-speak integration technology
- Andersen Consulting - Leverage Internet professional services
Market penetration objectives
- Worldwide distribution of XML CollabriumT within 1 year
- 25,000 servers executing XML Engine within 1.5 years
- Binary XML established as de facto information exchange standard within te
years
- Establish an Internet Operating Environment within 5 years
- Business Model
Strategic partners provided early access
- OEM license
- Equity participation
Free distribution and meter pricing model
- Revenue Projection
[Looks like projecting revenue of $200M in five years; no math showing
the amount of product/service that needs to be sold, the number of
customers this requires creating or displacing from something. There is
no earnings projections.]
- Development Roadmap
Product
- Detailed product design specification fully developed in advanced
graphical language
- Platform ports being performed in C++ through existing Integrated
Development Environments
Training & Curriculum
- On-line interactive training tutorial
- Franchised commercial training program
- University curriculum
- Resource Requirements
Personnel (12 months)
- SBK retains CTO & Chairman roles
- CEO, CFO, VP Marketing & Sales, VP Engineering
- Karen Aiken, VP Training & Curriculum
- Engineering staff - 16
- Marketing, sales, & technical support staff - 12
Financial Reserve
- Recruit & remain salary competitive
- Product launch advertising to jump-start market education
- Position for IPO
External
- License persistence store technology
- Engage XML parser developer community to support platform
- Risk & Reward
Risk
- Moving XML industry from lexical to binary standard
Challenge
- Provide integrated lexical XML transformational support
Reward
- True "guerilla architecture" for next-generation Internet
infrastructure
- Key Milestones
Near Term
- Secure the management team
- Establish strategic partnerships
- Raise Series A Financing
Intermediate Term
- Second generation product - system behavior