The Welch Company

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POIMS Technology
Integrates People, Process, Time


CEOs and economists are banking on information technology (IT) to improve productivity; however, evidence indicates that more information actually reduces management productivity. IT causes mistakes and missed opportunities, stress, anger and reduced earnings due to information overload.
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Communication Metrics uses POIMS technology to automate and integrate the basic elements of management, people, process, time, to solve this problem.

People are yelling at each other instead of communicating; executives accuse managers of not telling the truth, while managers withhold information because executives cannot handle the "truth" that is drifting in a sea of details. Managers do not have time to think, yet "thinking" is the engine of civilization, indeed the sole source of productivity and wealth.
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New realities of technology have produced an Information Highway of endless meetings, calls, fax and email, yet the Associated Press reports that managers waste 70% of the day in unproductive meetings. Dr. Henry Kissinger, former Secretary of State, and National Security Advisor decries the quality of management as an "Alice in Wonderland" environment. Everybody is talking, nobody is listening.
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Andrew Grove, Chairman of Intel Coropration, says managers must adjust to new realities by changing their work practices. Peter Drucker says the growing complexity of management due to faster information requires changes in the structure of management. Grove calls fundamental shifts in the business environment that require new methods "Strategic Inflection Points;" but, he, also, notices that good managers and executives are loath to change due to the inertia of success that causes denial of problems in order to avoid the effort of improving work practices. Stephen Covey explains that changing work habits is hard, and so causes denial that change is needed.
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This poses a challenge for leadership: How to help managers with 20th century skills adjust to new realities that require new tools and skills for a "New World Order." ..
The solution is "intelligence"
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Managing in a complex, fast paced environment requires a different kind of technology: one that helps people "think" faster and better without changing work habits. This means converting the constant flow of information from present technology and methods into what managers really need: knowledge and ideas, i.e., intellectual capital. Better "intelligence" reduces mistakes caused by information overload; it improves communication, reduces hurt feelings and stress, and improves earnings.
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POIMS technology supports basic human mental machinery, commonly called intelligence as a continual process of setting objectives, carrying out plans (i.e., doing things to satisfy needs) and accumulating experience that forms patterns of cause and effect which then enable the mind to make new plans and perform new actions more successfully. Using technology to aid the intelligence process of integrating daily tasks leads to the idea of "automated integration of...

people, process, time

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Good technology alone is not enough. At the dawn of the 21st century, we need a more robust concept of "management," one that deals with the primary activity managers perform, "communication." The Welch Company has formulated a management science of Communication Metrics to ensure that technology makes managers productive despite lack of time to learn new methods.
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Managers who do not have time to think, do not have enough time to learn new technology, nor to study business trends that show better methods are needed. Since managers burdened by "success" want to use what they already know, a new player with professional skills in Communication Metrics is needed to pilot the new technology. Enhancing management structure with a new role ensures that managers get the "intelligence" needed to succeed, and allows them time to learn new methods at their own pace. This makes the Information Highway an asset rather than a liability.
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Good technology, good science and good people require another key ingredient to meet the challenge of new realities. Leaders with courage to take the first step and strength to withstand the first resistance are essential to overcome fear of change so that people can discover the power of POIMS -- automated integration of people, process and time. This takes leadership with a broader vision.
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Updated: Aug 10, 1998